Motion Identity System

By partnering with Docusign's brand team and agency partners, Ballasiotes led creative direction and strategy for a library of product animations showcasing latest feature releases and animated brand illustrations. 

What We Did

Creative Direction
Visual Design
Motion System
Strategy

Motion Design: Casey Labatt Simon, Stasiya Bulavkina

Scalable motion library
Along with these individual videos, he led creative direction and strategy for a comprehensive motion toolkit spanning transitions, components, and animation systems designed to scale seamlessly across product launches, social content, and brand campaigns.

Self-Service Output
The result: a cohesive, reusable motion language that keeps Docusign's visual identity consistent at every touchpoint. The motion library and system was also built on a platform for agencies, creative team members and the larger org to self service with assets across the DAM.