Tag: Branding

A peek into a recent branding with the passionate team at For Life. They will be offering a tasty selection of organic, cold-pressed juice for immunity support, energy, and overall health. A selection of iconography was created to coincide with the brands mission of finding vitalization through nature and Earth’s natural resources. For the typography, a sans serif, geometric typeface was curated to establish the minimal aesthetic. Look for these crafted elixirs in Seattle markets and fine establishments in the coming months.

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The Latino/a Educational Achievement Project (LEAP) exists to improve the academic culture for Latino and Latina students in Washington state. Ballasiotes helped transform the look of the organization to relate to the younger generation while still being relevant to the NGO sector and their respected partnerships. With a color palette representing advocacy and syncing with LEAP’s parent organization, Sea Mar, the branding approach fits in perfect unison with the goals of this community-lifting company.


Ballasiotes was tasked with the challenge of developing an identity for the photo and direction studio, Cave, with the main goal to build a brand creative that could be applied to the studios portrait photography (subject) as well as their accessory work (object). Several concepts were designed to be used for multiple applications and mediums. Type design and photo applications were created to show the branding in use and it’s broad range of possibilities.


Recently, I had the pleasure of creating the branding and collateral for the talented florists at Columbia City Bouquet. Their work is beautiful, modern, and fun. It was a pleasure creating visual pieces for this local company and crafting a style that fits with their company. Below are some images of their final logo as well as some unused concepts.

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It’s been a pleasure getting to work on a few projects the past few years with Young Life. This spring, NW Seattle Young Life is hosting a rad little 5k run around Greenlake called the Decade Dash. The action is sure to be live and the mission to reach students for Christ and support the community is gonna be even better!

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A brief selection of web and design samples created for Nordstrom, ExtraHop, Leap, Joyable and others. Thanks for looking!